Housekeeping.

• We're live for about 90 minutes, teaching plus Q&A
• Drop questions in the chat as we go. I'll answer live at the checkpoints
• You're getting the replay and the workbook within 72 hours. Watch first, build second
• Paid ChatGPT plan recommended to build along. Free plan: watch tonight, build from the replay

You Leave With Four Things.

• One completed flyer concept, built live in front of you
• One reusable master prompt you'll run for every flyer from now on
• One targeted revision prompt that fixes without redesigning
• One quality-control checklist you run before anything gets posted

Why Most AI Flyers Look Cheap.

Weak flyers start with weak instructions. Let's look at the instruction almost everybody types.

Sound Familiar?

Looks reasonable. Fails every time. Here's why.

Every Decision You Didn't Make.

Look at These Two Flyers.

• What's the first thing you notice?
• How fast do you understand the offer?
• Is there one focal point, or five fighting each other?
• Can you find the CTA without hunting?
• Does it feel intentional, or filled with random elements?

[SHOW: 2 weak AI flyers vs. 2 strong sample flyers]

A professional flyer isn't merely attractive. It communicates the right information, in the right order.

Five Questions Before You Generate Anything.

• What is being promoted?
• Who is it for? (Specific. Not "entrepreneurs.")
• Why should they care?
• Where will they see the flyer?
• What should they do next?

Fill In the Blanks.

Workbook page: Foundation worksheet. Type yours in the chat if you want feedback.

One flyer. One purpose. One CTA.

Register, call, subscribe, follow, visit three websites, and DM me? That flyer has no clear action.

Four Levels of Information. In Order.

• Level 1: Headline. The main idea in 3–10 words
• Level 2: Supporting promise. One short sentence on the benefit
• Level 3: Essential details. Date, time, place. Only what they need to act
• Level 4: CTA. One action, visually distinct

The Copy-Reduction Drill.

The flyer is not the landing page.

Bios, agendas, disclaimers, and feature lists live on the landing page or in the caption. Not on the flyer.

Quick Questions Before We Go Visual.

Drop them in the chat. 2–3 minutes, then we build the visual system.

"Make It Professional" Isn't Direction.

• Pick one design direction: luxury editorial, business authority, wellness, community event...
• Don't stack six unrelated directions and hope they blend
• "Luxury editorial with restrained tech cues" works. "Luxury, playful, corporate, futuristic, spiritual" doesn't

Four Colors. Each With a Job.

• One dominant color — example: #5F16EB
• One accent color — example: #A884FF
• One or two neutrals — example: #F8F7FC background, #17141F text
• Give exact hex codes when brand accuracy matters. Say which color dominates and where the accent shows up

Describe the Job, Not Just a Font Name.

• "Bold condensed sans-serif headline"
• "Clean sans-serif event details"
• "Strong size contrast, consistent alignment"
• "No script fonts, no metallic bevels, no fake 3D lettering"
• Need an exact typeface? Add it in a design app after. Don't assume the AI nails it

Every Flyer Needs These Six Things.

• One dominant focal point
• A clear headline area
• A subject or central visual
• Event info grouped together
• A CTA that belongs to the design
• Safe space around every edge

Choose Your Six.

Workbook page: Visual System worksheet.

Ten Parts, In This Order.

Explain the Why, Not Just the Where.

The model follows layout decisions better when the relationships between elements are clear.

[LIVE BUILD #1]

• Run the full single-person prompt in ChatGPT
• Read the result against the brief, out loud
• Point out what the constraints prevented

Multi-Speaker Flyers.

Summits, panels, and workshops. Harder, because every additional person competes for attention.

Match the Layout to the Headcount.

• 2 people: split layout, title in the center
• 3 people: triangle, or one headliner plus two
• 4 people: two-by-two grid, equal everything
• 5–6 people: one featured, the rest underneath
• 7–12 people: speaker grid, names only, brand leads
• 12+: stop cramming. Split into a flyer series

Headshot Rules That Aren't Optional.

• Use actual, approved headshots. Label every image by number and person
• Say who's the headliner, and whether billing is equal
• Consistent crops, consistent lighting treatment
• Confirm names match faces. Nobody omitted, nobody duplicated
• If AI changed somebody's identity, that flyer doesn't ship

Identity has to be perfect? Generate the layout, then place the original photos yourself.

Before You Accept the Result.

Controlled Revisions.

Change This. Preserve Everything Else.

Structure First. Cosmetics Last.

• 1 · Missing or incorrect information
• 2 · Speaker identity
• 3 · Composition
• 4 · Information hierarchy
• 5 · Text accuracy → typography → color → tiny details

Two Tests Before You Post.

Message. Design. Accuracy. Technical.

• Message: one objective, one audience, one dominant headline, one CTA
• Design: clear hierarchy, controlled palette, deliberate negative space, no random AI decorations
• Accuracy: spelling, date, time zone, website, right names under right faces
• Technical: dimensions, aspect ratio, safe margins, readable on a phone

Full checklist is in your workbook. Run it every time.

You Now Have All Four.

• A completed flyer concept, built in front of you
• The master prompt, in your workbook
• The revision prompt, in your workbook
• The quality-control checklist, in your workbook

Replay and workbook hit your inbox within 72 hours.

AI Content School.

• Workshops like this one, 3 times every month, live
• Replay library of 100+ trainings
• 1,000+ tested prompts
• Dream Team AI advisors
• $50/month. No contract. Cancel anytime

AIContentSchool.com

Q&A. Gimme Your Questions.

Bring your event, your flyer, your headshot problem. We'll work through it together.